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More Design Tips
- • How to Lure in Your Audience with Good Design
- • Get That 3D Look Without Breaking Your Budget
- • Boost Your Marketing Prowess with Perfect Postcard Design
- • 5 Ideas to Spark Those Creative Juices
- • 5 Ways to Toot Your Own Horn
- • A Metaphorical Idea
- • 5 Must-Haves in Every Layout
- • Trim the Fat: What Your Logo Doesn't Need
- • Timeboxing: An Outline for More Efficient Design
- • Paragraph Indicators - Make A Dent in Your Universe
- • Designing for Color-Blind Viewers
- • Add Sparkle With the Symbolism Tool
- • Grab Them Right Out of the Gate
- • Depicting Time and Motion with Design
- • When Color Matters
- • Design That's Easy as A-B-C
- • Eye-Teasing Design
- • Variation on a Theme
- • Room to Breathe
- • Low-Cost Clip Art and Images
- • Typographical Terms
- • Breakthrough Brochures
- • The Risk of Over Designing
- • Successful Newsletters How-To
- • Do-It-Yourself Letterhead
Room to Breathe
One of the most common pitfalls in design occurs when text is squeezed into borders and boxes, or wrapped too tightly around illustrations or silhouetted photographs. Next time you are faced with the challenge of creating sufficient breathing room in your designs, remember: there is beauty in simplicity. Compare the following examples of crowded vs. comfortable designs:
- Increase the size of the border or box.
- Increase the size of the margins on the edges of the page.
- Add more breathing room around individual elements by increasing the white space in text wraps.
- Decrease the font size, or cut back on text when possible.
by Roger C. Parker
This book is an excellent choice for anyone aspiring to become a successful desktop-publishing professional. In fact, it's the guide, long respected in the desktop-publishing community, and this edition has more examples of good and bad designs than ever.
The authors move from theory to hands-on projects--you apply the design concepts that they have already put forth. You learn about the appropriate design, graphic, and text elements for newsletters, ads, catalogs, and other business correspondence. Each chapter offers plenty of illustrations and ends with a checklist of reminders that you can refer to as you design.